Weekend SEO - Practical Guide - Basic SEO Report 1 Explained

Importance of generating Basic SEO Report

• To learn about the strengths and weaknesses of a website or webpage.
• To know the current status of the website from search engine perspective.
• To learn about the areas of improvements to get good ranking in search engines.
• To understand the importance of SEO to drive traffic.

Sample : Basic SEO Report #1 of www.SharingBlogIdeas.com - Sharing Blog Ideas! Explained :

To begin with, I'll analyze the homepage of this website and generated the following basic SEO report based on my earlier article that emphasises on the key factors to consider in Basic SEO Report :

• Based on SERP
  • Website URL - http://www.sharingblogideas.com
  • Keywords used in Website URL - Yes, the keyword 'Sharing Blog Ideas' exists
  • Website Title as seen in SERP - www.sharingblogideas.com | Sharing Blog Ideas
  • Keywords used in Website Title - Yes
  • Description as seen in SERP - Relaunching Sharing Blog Ideas ( www.sharingblogideas.com ) website after 1 year. ...
    Thanks for visiting Sharing Blog Ideas! by Nanda Kishor. ...
  • Keywords used in Description as seen in SERP - Yes, twice
• Based on the page content of Website URL
  • Meta Description Tag - No
  • Meta Keywords - No
  • Keywords used in Heading Content (H1, H2, ... H6) - Yes
  • Keywords used in BOLD / Strong content - Yes
  • Keywords used in anchor text / text links - Yes
  • Keywords used in ALT description of pictures i.e ALT attribute of IMG tag - No
  • Keyword Count - 12
  • Keyword Density - 1.68%
    Tool used to check keyword count & density :
    http://www.seochat.com/seo-tools/keyword-density/
    http://www.webconfs.com/keyword-density-checker.php
  • W3C Validation - 2 Errors [ end tag for "ul" which is not finished ]
  • Total Load time - 0.71 seconds at iwebtool.com (22 kb html), 5.3 seconds at tools.pingdom.com (22kb html)
    Tool used to check load time :
    http://www.iwebtool.com/speed_test
    http://tools.pingdom.com/fpt/
    Others [Reference] : http://techpp.com/2009/02/11/10-free-tools-check-website-loading-time/
  • Spell checking and grammatical errors - No spelling errors
    Tools used:
    http://www.truesitetools.com/spell_checker/
  • Navigation / Content flow - Needs improvement
  • Google Analytics Tracking Code - Not installed
• Based on Domain
  • Domain Age - 2 years 5 months old
    Tool used to check domain age :
    http://www.webconfs.com/domain-age.php
  • Domain Creation Date - 14-Mar-08
  • Domain Expiration Date - 14-Mar-11
  • Alexa Trend / Alexa Traffic Rank - No data
  • Google PR / Page Rank - 1/10 [ The page rank value is 1 from 10 possible points ]
    Tool used to check Google PR:
    http://www.prchecker.info/check_page_rank.php
• Based on Linking Building / Search Engines
  • Inbound Links / Find Linked Pages - 0 in google [link:www.sharingblogideas.com], 13 links from 5 domains
    http://www.online-utility.org/webmaster/backlink_domain_analyzer.jsp
    http://www.backlinkwatch.com/
    http://www.web-inspect.com/link-popularity-checker.php
  • Pages indexed by Search Engines - 88 results in Google [site:www.sharingblogideas.com]
  • Broken Links - 0 [ Few warnings due to robots exclusion rules ]
    Tool to check for broken links : http://validator.w3.org/checklink/
  • Check whether Site listed in directories like dmoz, Yahoo directory, Google Directory, etc - No
  • Sitemap - No

Note: This report is manually generated on August 21st 2010. Also used few free tools on the web to extract certain information about a website. Here the report is presented in a very simple format so presentation might vary from one SEO professional / company to others.

* * * Watch out for this space to get an access to different SEO reports (basic to advanced) and various SEO report templates. * * *

"Weekend SEO is a unique place to share the experiments that I did w.r.t SEO" - Nanda Kishor