Weekend SEO - Practical Guide - Lessons learned and implemented

Lessons learned from SEO Report 1 Explained

Based on the Basic SEO Report generated as per the previous article, I did some observations and identified the areas of improvement in the following areas :

Based on SERP

• Keywords Sharing Blog Ideas used in domain name / URL, website title and description - Rating: VERY STRONG
• Website description in SERP contains keywords But description is picked from the body of the website. There are chances that the ranking might drop if the body of the website gets updated which doesn't contain keywords - Rating: WEAK

Based on the page content of Website URL

• Meta tags (keyword & description) is missing - Rating: VERY WEAK
• No spelling errors But few grammar errors - Rating: GOOD
• Google analytics code not installed - Rating: WEAK
• 2 errors found during W3C Validation - Rating: AVERAGE

Based on Domain

• Alexa Trend / Traffic Rank - Rating: VERY WEAK
• Google PR / Page Rank - Rating: VERY WEAK

Based on Linking Building / Search Engines

• Inbound Links / Find Linked Pages - Ratingg: VERY WEAK
• No Broken Links - Rating: VERY STRONG
• Not listed in directories like dmoz, Yahoo directory, Google Directory, etc - Rating: VERY WEAK
• Sitemap doesn't exist - Rating: VERY WEAK

Corrective Actions Taken - Implementing SEO

Lessons learned after reviewing the Basic SEO Report #1 and understood the strengths & weaknesses. Following corrective actions are implemented [ in no specific order ] to optimize the website to improve the site ranking :

• Updated the Meta Tags (both description & keyword) on all pages of this website which is relevant to the page content. Also added few other meta tags like copyright, abstract, revisit-after 1 day (for crawlers), etc.
• Google Analytics Tracking Code - Installed which generates detailed statistics about the visitors to a website.
• Submitting a sitemap to Google, Yahoo! and Bing - Done. It is an easy way for webmasters to inform search engines about pages on their sites that are available for crawling. In its simplest form, a Sitemap is an XML file that lists URLs for a site along with additional metadata about each URL so that search engines can more intelligently crawl the site.
• Following webmaster tools are installed & verified:
  • Google Webmaster Tools - Add and verify your site - Done. This provides you with detailed reports about your pages' visibility on Google and enable you to use their tools.
  • Bing Webmaster Tools - Add a site and verify ownership - Done. Use it to improve your site's SEO, submit your sites and XML-based Sitemaps to Bing, get data on which pages of your site have been indexed, backlinks, inbound links and keyword performance.
  • Yahoo! Site Explorer - Add my site and verify ownership - Done. Allows allows you to explore all the web pages indexed by Yahoo! Search. View the most popular pages from any site, dive into a comprehensive site map, and find pages that link to that site or any page.
• Feedburner - Type your website URL or feed address and Burn a feed - Done. It is a web-based feed management provider service from Google which provides custom RSS feeds and management tools.